people news
Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was
Marketing
People Who Need People
In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of
First Class Technology
When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six
Scoring Prospecting Models
If you
Port Problems Blamed For Loss at Sharper Image
Despite showing record revenue for the quarter, gadgets marketer Sharper Image posted a net loss, which it blamed on the West Coast port slowdown.
Five Emerging Trends in Database Marketing
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
people news
Corte Madera, CA-based furnishings cataloger/retailer Restoration Hardware named John W. Tate chief operating officer/executive vice president. Previously
Beyond Can-Spam: E-mail Authentication
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the
Posh Tots Product Line Grows Up
Posh Tots is targeting posh adults. The Richmond, VA-based cataloger of upscale furnishings for children plans to launch Posh Living, a Website selling
Getting Personal with Relationship Marketing
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.