Praise for ‘Roll Back’ Promo
Wal-Mart
Marketing
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
Who’s Who Among the B-to-B Co-op Databases
In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March
Rejuvenation Reconsiders Retail
More than a decade after opening its first store, Portland, OR-based Rejuvenation is finally opening its second. And the cataloger of period lighting
A Farewell to Circ Cuts
After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what
Sales Up on Sugar-Free Sweets
The Easter holiday, a notorious occasion for confection consumption, is typically no time to count calories. But a few catalogers reported an increase
the Case for an INTEGR TED DATAB SE
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
First Things First: The Three P Factors
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
people news
Chicago-based facilities maintenance supplies cataloger Granger has promoted Kevin Peters from vice president, inventory management to vice president,
Potpourri Grabs Another Title
With needlecraft catalog The Stitchery, home decor book Expressions, and jewelry and gifts titles The Pyramid Collection and Nature’s Jewelry among its