Live from Net.marketing: Uncovering Hidden Data
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
Marketing
A Healthier Holiday
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
The CRM Balancing Act
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
Opening Up the Can-Spam Act
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
People News
The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current
Catalog CRM: On the Road to a Return on Investment
Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing
BBC America Shop Rules Britannia
The sun has set on the Britannia catalog. Having acquired the catalog from TargetDirect in August, New York-based BBC Worldwide Americas (parent company
School Specialty Buys McGraw-Hill Titles
Greenville, WI-based School Specialty is at again. The acquisitive parent of such school-products catalogs as Childcraft, Sax Arts & Crafts, and Sportime
Live from NRF: Marketers Not in Sync with Customers’ Needs
New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%