A Healthier Holiday

| MCM staff

Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail

The CRM Balancing Act

| Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences

People News

| MCM staff

The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current

Schein Expands Further into Europe

| MCM staff

It’s a new year, but Melville, NY-based medical, dental and veterinary conglomerate Henry Schein is staying true to its old dealmaking ways. Last week