Privacy Concerns Could Limit Web Sales
Privacy concerns could have a “significant negative impact” on online shopping this holiday season, according to a survey by research firm NFO WorldGroup.
Marketing
People News
Vernon Hills, IL-based business-to-business technology products/services cataloger/retailer CDW Corp. has appointed Cindy Klimstra director of investor
Professional Cutlery Direct Carving Broader Niche
North Branford, CT-based Professional Cutlery Direct is doing some slicing and dicing to its business. In July, the cooking tools and accessories cataloger
Multichannel Marketing: Web Prospecting, Catalog Selling
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
Lists and Prospecting: Who’s Who Among the Consumer Co-op Databases
ABACUS Headquarters: Broomfield, CO, 303-410-5100 Founded: 1990; Abacus Alliance launched in 1991 Parent firm: DoubleClick Number of consumer catalogers
Schein Acquires Pharmaceutical Pair
Melville, NY-based medical, dental, and veterinary conglomerate Henry Schein (Nasdaq:HSIC) is at again. The serial acquirer expanded its pharmaceuticals
R.R. Donnelley to Buy Printer–and Gets Catalog in the Bargain
Chicago-based printer R.R. Donnelley & Sons on Nov. 10 agreed to buy Toronto-based business forms printing conglomerate Moore Wallace for $2.8 million
Postal Update: PMG Questions Some Commission Proposals
(Direct Newsline) Postmaster General Jack Potter called for modifying some of the recommendations of the President
Customer Retention: Simple yet Sophisticated
It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales