Sales and Earnings Down at Martha Stewart
New York–Looks like home decor doyenne Martha Stewart isn
Marketing
“Power Shoppers” a Driving Force Online
Kansas City, MO–There are online shoppers, and then there are “Internet power shoppers,” according to the recent iCustomer Observer survey by communications
REI Reports Record Direct Sales
Seattle
Sale of Improvements Completed
Weehawken, NJ–Multititle cataloger Hanover Direct has completed the sale of do-it-yourself tools title Improvements to HSN, a division of USA Networks
How Dell Uses DAM
With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that