Eddie Bauer Approaches CRM Through Channel Motivation Process
Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management
Marketing
Scholastic Pulls Bid for eToys Inventory
New York–Children
Restoration Hardware Names Former Williams-Sonoma President CEO
Corte Madera, CA–Home goods cataloger/retailer Restoration Hardware has named former Williams-Sonoma president/chief operating officer Gary Friedman
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
Potpourri Lets the Dogs In
Just one year after being acquired by now-defunct online marketer Petopia, upscale pet gifts cataloger In the Company of Dogs was acquired by $100 million
CATALOG AGE Benchmark 2001 on Operations
Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel
Expansion Brews at Barnie’s Coffee
After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with
Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?
I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward
Postal Reform: What’s Next?
Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite,
Room to Improve
It’s all too easy for a cataloger to become complacent when it comes to operations and fulfillment, adopting the attitude If it ain’t broke, don’t fix