Performance Products
To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,
Marketing
Scat, copycats
In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,
Those pesky product problems
This month’s questionWhat is the biggest merchandising challenge you’ve faced?Trouble securing inventory tops the list of small catalogers’ myriad merchandising
POSTAL: Expect rate hike by 2001
On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction
The art of the deal: Discounting for sales and profit
The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while
REPOSITIONING: From `value’ to `quality’
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.
The 10 most common creative mistakes
A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative
Room with a dejavu
Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because
Peterman poseurs?
We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.
the annual paper forecast: cautious Optimism
Though life has been good of late for catalog paper buyers, with ample supply and stable pricing, few are planning huge increases in paper consumption.What