REORGANIZATIONS
Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks
Marketing
PRODUCTION
What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger
REDESIGNS: W-S cooks up a new look
Williams-Sonoma, the San Francisco-based cataloger/retailer of cooking and entertaining products, has revamped its $100 million catalog – and according
PROSPECTING
In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys
A fishy title
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
Production horror stories
This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources
Print still key to Wilmar’s growth
Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as
Restoration Hardware, Fall 1998
At first, the inaugural issue of retailer Restoration Hardware’s catalog confuses several of the judges, since despite the title, only a few of the catalog’s
S&S Primelife, 1999
Right on the money!” exclaims a judge about the cover of the S&S Primelife catalog of recreational products for the senior healthcare market. “If you
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.