Retail’s Rocky Road to the Holidays

| Daniela Forte

The holidays are not too far away and retailers are amping up promotions with orders. In fact, it is an 85% increase year-over-year with North America seeing a 65% increase for the quarter. This infographic gives an in-depth analysis of the current state of retail.

Marketing, Millennial Style

| Levy Raiz

For the millennial generation, spending is about high brand loyalty, once they find a brand they like, they will travel far and wide for a preferred brand. So it is important to make sure that you are marketing to millennials, here are a few ways to market to them properly.

Houzz Launches Visual Match

| MCM Staff

Houzz, the platform for home remodeling and design, launched Visual Match, a new visual recognition tool that makes it easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos.

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

5 Steps to Creating and Implementing Your Brand Voice

| Sergio Arboledas

Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.