A fulfilling opportunity
As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end
Marketing
Realities of Datamining
That’s where datamining comes in. The straightforward definition of datamining is that it is an automatic way to extract previously unknown information
Predicting that next purchase
You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’
The big stories of the ’90s
It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back
The bottom line in ’99
Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown
Pet peeved
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
People
Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly
A license to profit
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
Potpourri gets Back in the Saddle
Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross
Print & Production
Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their