Print & Production
Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their
Marketing
People
Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and
Pet peeved
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
A French catalog connection
How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing
Revenue rising yet again: Business-to-business
Once again, most of the publicly traded business-to-business mailers tracked by Catalog Age boasted strong profits for the second quarter. But half of
Real-time risks
Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are
The art of the deal
Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is
People
The Michigan Bulb Group of Peoria, IL-based multititle cataloger Foster & Gallagher announced two promotions. Chris Dwyer-Jaroszcwicz, a 13-year veteran
Perish the thought…
During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season
PMG Henderson’s promises
When he was named postmaster general in May, William Henderson vowed that catalog delivery would drastically improve this fall/holiday season.Now, nearly