PRIVACY Putting the brakes on DMV data
The legal tug-of-war over the selling of motor vehicle information continues, to the dismay of data compilers. An Illinois state appeals court ruled in
Marketing
PRODUCTION TRENDS: Saying goodbye to analog
To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest
Printing presses on
Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark
People
Claire’s Stores named Brian Doyle president/chief operating officer of Just Nikki, an apparel catalog for teenage girls and young women. Before joining
Postal Prognosis: Positive
By 2001, the U.S. Postal Service’s most important customer group will likely be catalogers and other advertising mailers. While the once-dominant first
Reinventing list firms
As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling
Print and electronic catalogs, hand in hand
As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive