Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.
How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.
It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.
Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.
When it comes to building a lead generation campaign, marketers need to figure out how they are going to manage the many inquiries on their site. Here are some tips to making this process easier for marketers to hand with their campaigns.
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.
Bonobos is deploying Box’s content management platform, enterprise-wide for managing and collaborating on content in the cloud. See what this will mean for Bonobos and how it will help it move forward as a brand.
It was not a good week for Olympic swimmer Ryan Lochte, who recently admitted to fabricating a story that he and his teammates were held at gun point during the Olympic games in Rio De Janiero. Several brands have pulled out of sponsoring Lochte moving forward, see which brands these are.