Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.
Are you meeting the customer demands when it comes to delivery? Shoppers today want more than ever before and many retailers may be missing the mark in providing great service. Shoppers want to be rewarded for brand loyalty, they want a personalized experience, and easier experience and more. Here are some statistics that are guaranteed to help retailers create a better shopping experience for their customers.
Walmart has entered a joint venture with JD.com that will create a shift in Walmart’s ecommerce strategy in China. The U.S. retail giant has sold its Yihaodian ecommerce marketplace to Chinese marketplace operator JD.com, and plans to retain the Yihaodian direct business and set up a retail presence on JD.com. Here’s what the deal means to both retailers.
Consumer technology is constantly evolving, reshaping the way retailers and consumers interact on a daily basis. These changes force retailers to provide functionality that allows consumers to easily make purchases on their device, or devices, of choice.
Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.
Walmart has begun testing drones in its distribution centers for scanning inventory, completing in an hour what it would take two associates a month to do. This seems a more practical and easier to achieve use of the technology than home delivery, and will aid the company in its ecommerce fulfillment battle with Amazon.
Collecting reviews doesn’t have to be complicated, and there are powerful benefits. Here are five tips to implement an effective feedback strategy that will help you hear the voices of your customers, harness that data, and add value to your business.
Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.