Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.
Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
Ever wonder if you were really getting the most out of your ecommerce site? Here are five solutions that will not only help you boost your ecommerce revenue but increase customer engagement.
Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.
Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.
Listening to the customer is an important goal for fashion retailer Boden.
While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.
As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.