Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.
Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
The shopping cart represents a pivotal moment in online shopping. The customer has found your site, narrowed down items of interest, and actually carted a product. But strange things can happen in the cart. See what types of things can happen and how to avoid them.
With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. See what the top five trends are this holiday season.
Portals are useful for their immediacy, interactivity, and flexibility. See what benefits customer portals can have for your business.
Globalization is Alibaba Group’s most important strategy for the coming decades, and its goal is to help 10 million global businesses and serve 2 billion consumers around the world. That’s why Alibaba Group announced the appointment of Michael Evans as President of Alibaba Group on Tuesday.
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.