Digital Browsing and Consumer Intent
For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.
Marketing
The Surprising Power of Limited Choice
While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.
Gelb Music Sees Success with Ecommerce Focus
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
Mobile Drives Ecommerce Spending
Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.
How to Effectively Use Product Recommendations
Product recommendations are essential to the overall shopping experience. Consumers want merchandise selected based on their own shopping habits. See how these retailers are effectively using product recommendations.
Week in Review: Confederate Flags Pulled After Sales Spikes
The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.
Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
Product Recommendations + Ratings and Reviews = Smart Purchase Decisions
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.
Moorea Seal Turns Instagram into a Revenue Source
While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.
Silver Star Brands Talks Trends in Ecommerce
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.