Rue La La Reactivates Dormant Customers
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Marketing
The 2015 Video Marketing Cheat Sheet
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
NetSuite Completes Acquistion of Bronto Software
Netsuite today announced it has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company.
How to Use the Power of Images to Market your Brand
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
The Fellowship of the Green Pants
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
How To Turn a One-Time Buyer Into A Lifetime Buyer
It’s up to each business to make sure customers are happy at every stage of the shopping experience in order to gain repeat business. Here are some helpful tips that will promise a lifetime customer.
Mastering the Art of Selling Cross-Border
There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.
Canadian Consumers Rate Email as Top Communication Channel
Canadian consumers rate email as their number one method for staying in touch with businesses. The issue? Not all Canadian small businesses are maximizing their email marketing efforts.
PowerReviews Announces Key Updates to Ratings and Reviews Platform at IRCE
Platform enhancements help brands and retailers optimize engagement experiences for mobile devices, generate more reviews and produce better insights.
Pinterest Launches Buy Button
Demandware Inc., announced that it has partnered with Pinterest to enable commerce functionality within the popular visual bookmarking tool. See which retailers are the first to have the Pinterest buy button.