TOMS Launches #WITHOUTSHOES Campaign
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Marketing
Z Gallerie Creates Social Buzz with Its Catalog
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
What Consumer Preference Really Means For Today’s Retail Marketer
Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.
Sephora Opens Flagship Store on a Marketplace in China
Global beauty retailer Sephora has launched its first and only Chinese online flagship store on a marketplace used by consumers in China. Here’s why Sephora says joining this marketplace will significantly help in its ecommerce and overall retail strategy for China.
How to Map Your Customers’ Path to Purchase
Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.
Why Your Brand Should Be on Pinterest
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
FAA Allows Drone Testing Beyond Line of Sight
The FAA said it will allow commercial testing of drones beyond pilot line-of-sight, making drone deliveries by Amazon and Google a bit closer to reality.
Personalization Powers the ‘Velvet Rope’ Customer Experience
In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.
Mother’s Day Shopping Trends
Know what the key trends are for Mother’s Day? This infographic by Criteo shows some of the peak sale dates for Mother’s Day. See which ones they are.
Scot Wingo Resigns as ChannelAdvisor’s CEO
Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made Monday with the Securities and Exchange Commission.