As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Kenshoo has put together “The 12 Tips of Christmas” to guide your sleigh this season and produce optimal results across your search and social marketing campaigns.
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
This month, shoppers can search for an item on their smartphone, and see what’s stocked at their nearest Macy’s location using Google. This video shows how that this partnership means for the holiday season.
If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.
Halloween is steadily approaching and everyone is putting the final touches on costumes and gearing up for the holiday.
Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.
Data released by SLI Systems found consumers conducted over 1 million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Here’s a look at the Top 15 most-searched costume themes of 2014.
Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.
With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.
When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.