Engaging Customers on all Channels
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
Marketing
How to Effectively Use Social Media for Your Brand
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Canada, Australia Top Choices for Cross-Border Ecommerce
Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.
Amazon and Flipkart Increase Investments in India
Amazon and Flipkart announced this week that they will separately invest U.S. $3 billion to support rapid marketplace growth in India. See why they – and the U.S. Government – believe India is the hotbed for economic growth.
Social Media is Driving Customer Engagement
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
A Sparkling Social Engagement
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
How the Retail Industry Uses Shoppers’ Data
Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.
How To Survive The Holiday Season: Become Your Customer’s Best Friend
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
Schedules That Work Act is the Next Assault on Profitability
Here is the latest assault on our industry’s profitability. The Schedules That Work Act will kill company profitability and ultimately sacrifice jobs.
Collaborating with Customers Can Mean Big Business
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.