Former Yahoo CEO Lands at ShopRunner
Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.
Search
5 Ways to Drive Brand Effectiveness with Social Media
Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents
Google Announces the Launch of New Free Products
Google unveils beta versions of new products including Google Trusted Stores, which could boost your sales ratings, and Mobile App Analytics, which could help analyze just how well your mobile app is doing.
How to Avoid the Dreaded Spam Folder
So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.
Channel Shifting: How to Optimize Your Marketing Investment
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
Best Practices to Improve Site Search
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
Brooks Brothers Earns Ecommerce “Badge” of Success
By implementing Monetate
MCM Outlook 2012-13: Ecommerce adapts to online behaviors
Based on the results of the MCM Outlook 2012-13 Survey
Publisher’s Note: The Social Media Honeymoon Is Over
Merchants believe social media is their next best hope, and they are moving rapidly to experiment.