Listening Is Social Media Cornerstone at Dell
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company
Search
Balancing pay-per-click and SEO efforts
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
Primer: How to Test Your Paid Search Efforts
The first step in determining if you
Study: Generic Search Terms Drive Purchase Decision
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
Holiday Preparedness: 10 Tactics for Driving Inbound Links
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.
10 Tips for a Successful Holiday Paid-Search Program
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
Video: Shoring-up Paid Search and Syndication for the Holidays
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Supercharge your URLs for SEO
When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.
Testing your SEO
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.
How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.