Website critique: Polishing a pewter merchant’s site
Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy
Search
SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search
More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,
Consumers Making Most of Mobile Search
Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …
Fixing the Destination URL Money Pit in Paid Search
One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week
BedBathStore.com Gets Boost From Renewed SEM Efforts
Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …
How to build links outside the box
LINKS ARE THE CURRENCY OF THE WEB: Not only do they drive traffic in their own right, they are also essential to high search engine rankings. Without
Leveraging Social Media for SEO
Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still
Site gets a bird’s eye review
ABirdsWorld.com sells garden accents and wild bird care products such as birdhouses, baths and feeders. Does the site soar to heights of ecommerce greatness,
Tips to Refine and Streamline Your Site Search
When displayed in an efficient manner, refinements can improve usability