INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
Search
Seeking SEM stats
Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a
DOLLARS AND SENSE
Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer
BLOGGED DOWN
Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology
Inventing the Circle
There
The Virtues of Getting Vertical
As a term within the search industry,
Some Tips for Cleaning Up Clicks
The measurement and eradication of click fraud
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention
Ice.com Seeks Blogging Gold
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don