Google Looking for Smooth Landings
As if online marketers didn
Search
Are You Ready for the New Yahoo?
Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a
Bigdaddy Lays Down the Law at Google
The news of Yahoo!
Tacoda Goes to the Video
Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.
A checklist for organic and paid search
The ACCM Search Marketing Intensive session titled Integrating Your Organic and PPC Search Marketing: A Checklist for Merchants provided a look at best
The SEM reviews are in
For many marketers, their Website is their baby, an entity that started small and that they’ve nurtured through rapid growth and changing times. For these
WE’RE NUMBER TWO!
In sports, being number one is the primary goal, the reason for being. But when it comes to paid search engine marketing (SEM), being number one bidding
Click Fraud: Energizer Bunny of Search Headaches
Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
Radiator.com Boiling over Bum Clicks
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
A Home at the End of the Web
Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer