How Social is Ecommerce?
Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
Social
Genuine Facebook Fans Drive Profit for Fabness
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
How to Master the Art of Social Commerce
One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.
Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
Online Florists Respond to Valentine’s Day Delivery Complaints
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
Reach Facebook Users with New Autoplay Video
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
J.C. Penney’s Tweets Create Buzz, for Wrong Reasons
Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.
Alex and Ani Increases Facebook Ads ROI by 80%
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
IBM Study Looks into African Business Growth
IBM has announced the results of a new study entitled which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, however, only 53% are pushing forward with adoption.
Facebook Advertising KPIs Spike in Q4
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.