Acxiom’s Howe Talks Big Data with CNN
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
Video
Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
Contextualized Video Optimizes Customer Experience
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
Improve Conversions by Enhancing Product Videos
When it comes to product videos, it cannot be a
Video Tips: Preparing for the Holiday Shopping Season
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.
Giving Your Products a 360-Degree View
The more views of your products you can give your prospect on your Website, the better the chance of converting a customer. Here’s a look at Ortery Technologies’ portable photo studio, which can be used to easily produce a 360-degree view of your products.
Video: Why Personalized Product Recommendations Matter
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.