Video Archives - Page 2 of 4 - Multichannel Merchant

4 Key Findings From the 2014 Video Commerce Benchmarks Report

March 17, 2015 | MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Breathing Life Back into Your Omnichannel Strategy

December 17, 2014 | Fritz Brumder

Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.

Macy's, Bloomingdale's, Deliv, same-day delivery, Amazon, ecommerce

Macy’s-Google Partnership Pushes Local Offers to Customers

November 4, 2014 | Daniela Forte

This month, shoppers can search for an item on their smartphone, and see what’s stocked at their nearest Macy’s location using Google. This video shows how that this partnership means for the holiday season.

L’Oreal See 18% Increase in AOV with Interactive Video

October 28, 2014 | Daniela Forte

When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.

UK Retailer Pushes 500 User Tests Live a Year

October 28, 2014 | Daniela Forte

Shop Direct, home of some of the UK’s digital department stores including Woolworths, Very, Littlewoods, Isme and K&Co partners with Qubit platform and as a result has seen success with its push of a larger number of user tests.

How Blinds.com Engages Customers Successfully with Video

July 27, 2014 | MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Sigma Incorporates Video for Product Differentiation

June 26, 2014 | Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

One Kings Lane Speeds Up Web Delivery

April 3, 2014 | Daniela Forte

One Kings Lane saw a 20% improvement in web delivery times and a 35% boost in mobile page loads just before the 2013 holiday season when it began working with a web content delivery technology company.

The Power of Video for Small Business

March 16, 2014 | MCM Staff

Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.

Operations Summit Keynoter Emmitt Smith Cowboys Up on CNN

February 7, 2014 | Tim Parry

He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.

1 2 3 4