Video

How Will You Build Your Cross-Border Strategy?

| Tim Parry

Even if you are not trying to sell your inventory internationally, chances are more than 10% of your ecommerce site traffic is cross-border. Imagine how much higher that would be if you put a cross-border ecommerce strategy in place? Download your copy of Building the Right Roadmap for your cross-border Journey today.

4 Key Findings From the 2014 Video Commerce Benchmarks Report

| MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

UK Retailer Pushes 500 User Tests Live a Year

| Daniela Forte

Shop Direct, home of some of the UK’s digital department stores including Woolworths, Very, Littlewoods, Isme and K&Co partners with Qubit platform and as a result has seen success with its push of a larger number of user tests.

How Blinds.com Engages Customers Successfully with Video

| MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Sigma Incorporates Video for Product Differentiation

| Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

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