How can retailers can overcome obstacles and take advantage of large global ecommerce growth opportunities? UPS experts Bala Ganesh, Vice President of Marketing and Randy Strang, Vice President of Global B2C Operations, explain in this video.
Even if you are not trying to sell your inventory internationally, chances are more than 10% of your ecommerce site traffic is cross-border. Imagine how much higher that would be if you put a cross-border ecommerce strategy in place? Download your copy of Building the Right Roadmap for your cross-border Journey today.
A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.
This month, shoppers can search for an item on their smartphone, and see what’s stocked at their nearest Macy’s location using Google. This video shows how that this partnership means for the holiday season.
When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.
Shop Direct, home of some of the UK’s digital department stores including Woolworths, Very, Littlewoods, Isme and K&Co partners with Qubit platform and as a result has seen success with its push of a larger number of user tests.
Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.