Must Reads

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success

| Daniela Forte

In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.

Prime Day Primer: 6 Things You Need to Know About Prime Day 2016

| Tim Parry

Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.

Deep Discounts Not Necessary for Prime Day Success

| Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

What Amazon Prime Day Means for Marketplace Sellers

| Daniela Forte

In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.

Same-Day Delivery Could Cause a Huge Prime Day Headache

| Tim Parry

Amazon’s second-annual Prime Day could be a game-changer for same-day delivery. But it could also be a huge headache for Amazon come July 12. There’s a chance Amazon’s Seller Fulfiller Prime program may give the marketplace a black eye this Prime Day.

Bath & Body Works Wins Best Packaging Experience Award

| Mike O'Brien

For the second year in a row, Bath & Body Works won the award for best packaging in Multichannel Merchant’s Excellence in Customer Experience Awards. See how the company excels in this category, and learn some tips you can apply to your business.

MakerBot Achieves Engagement Success on its Website

| Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.

Choosing Marketplaces as Your Cross-Border Shipping Choice

| Tim Parry

Choosing the right shipping option for your cross-border ecommerce business can be tough, but there is one solution that could help American retailers – marketplaces. See why this is a good option and how to pick the one that is best for your business.

The Age of Authenticity: Retail Marketers Must Embrace UGC

| Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

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