Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.
Luxury jewelry retailer James Allen saw the incidence of ecommerce fraud reduced both internally and for customers, with approval rates improved by 1.5%. See how this allowed the company to enhance the customer experience by removing transaction friction.
In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.
Amazon’s second-annual Prime Day could be a game-changer for same-day delivery. But it could also be a huge headache for Amazon come July 12. There’s a chance Amazon’s Seller Fulfiller Prime program may give the marketplace a black eye this Prime Day.
For the second year in a row, Bath & Body Works won the award for best packaging in Multichannel Merchant’s Excellence in Customer Experience Awards. See how the company excels in this category, and learn some tips you can apply to your business.
3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.
Choosing the right shipping option for your cross-border ecommerce business can be tough, but there is one solution that could help American retailers – marketplaces. See why this is a good option and how to pick the one that is best for your business.
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
Well, let’s just say it’s probably not possible that Jeff Gennette will sink Macy’s, Inc. like Ron Johnson did when he took over JCPenney. Gennette has been the president of the embattled department store for the past two years, and has served the company in some sort of executive capacity since 2006. Here’s what Gennette needs to think about if he’s going to get Macy’s, Inc’s not just to regain its leadership position, but keep its stores from the retail graveyard.
How do you get your team to work together to solve departmental problems? One option is to move away from the old way of doing things (the “we say, you do”) and towards a more transparent process in which team members feel responsible for the department’s (and company’s) success. An easy way to implement this idea of ownership is through team huddles and DOR boards.