How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Must Reads
3 Retail Trends You Have to Know in 2013
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Study Finds 40% of Retailers Do Not Have Online Fraud Prevention in Place
Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.
Schulze Returns to Best Buy As Chairman Emeritus
Best Buy Founder Richard Schulze returns to the company as Chairman Emeritus, Best Buy announced this week. This return comes in support of the company’s Renew Blue Transformation efforts, according to Best Buy.
How Online Sellers Can Make the Most of Amazon
It’s clear that the opportunity is there for third-party retailers, but there is a difference between listing your products on Amazon and being successful on Amazon. Oftentimes the difference for retailers lies in their ability to meet Amazon’s customer service expectations and increase their product visibility.
Tell-tale Signs You Need to Rethink Your Fulfillment Center
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
Ship-To-Store In An Omnichannel World
Ship-to-store gives the consumer options. It makes life easier for those who don’t want to pay shipping and handling charges and is a big part of the ominchannel world consumers are taking part in when they are shopping.
Best Practices in Combating Fraud
Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Price and Reliability are Top Concerns for Global Shoppers
Move over fast or free shipping, an international survey by Rakuten has found that when it comes to the shopping experience of consumers worldwide, the price of an item and the consumers trust in the merchant are the two most important deciding factors when making a purchase online.