Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.
Looking to increase traffic on its marketplace, eBay is making it easier for members to sell their stuff by dropping it off at 1,600 FedEx stores through a new partnership with the carrier. Learn more about this arrangement and what it means for sellers and eBay.
Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.
Estée Lauder is looking to strengthen its ecommerce opportunities in China. See what ways it will strengthen its brand.
Marketers need to keep the shopping habits of the country they are looking to sell into. Take a look at how your global customers are paying, to make the shopping experience a seamless one.
Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.
According to a report by JLL, borders are becoming less of an issue for retailers pursuing opportunities overseas, and the global retail landscape is shifting fast to accommodate the change. The report examines the presence of 240 international retail brands and 140 international cities, including the drivers of their growth, opportunity and barriers, and also ranks and assesses the vitality and attractiveness of cities.
Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.
Going global with your business is no easy task and so often retailers will make the leap without taking the necessary precautions needed when going global with their business. This can and often leads to epic failures. Here is a list of 12 fails that brands could fall victim if they are not careful.