Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
The Amazon effect is still having a major impact on DTC and ecommerce operations and fulfillment, judging by the results of the MCM Outlook Survey 2016. This impact is seen in the increasing frequency of same-day and next-day delivery offerings – and providers – as well as the growth in omnichannel operations, now seen as table stakes by many retailers. Find out more about the survey results and how they reflect industry trends.
Cross-border sales are expected to account for about 15% of total global ecommerce sales by 2018, according to a recent study by PYMNTS.com. See what other opportunities there are for cross-border shoppers.
The acquisition of home goods seller Hayneedle by Jet.com was a matter of right place, right time, not the result of an active pursuit in that category. Find out more about what Hayneedle brings to the table from Jet.com’s perspective, and about Jet’s performance and growth seven months after its launch.
Feedback can go a long way in order to connect a brand to its customers. That is why it is so imperative to create that connection in order to have a long-lasting relationship with your customer. Here is how several brands are connecting with the customer.
After investing heavily in an international team, online home goods and decor retailer Wayfair announced it will broaden its global reach to include Canada and Western Europe. While there are still many pieces to tie together, Wayfair is moving full steam ahead with its global initiatives, see what those initiatives are and what they will mean for the brand.
With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.