GameStop, GameStop PowerUp Rewards, PowerUp Rewards, loyalty programs, ecommerce, mobile apps, mobile commerce, video games, video gaming, retail, omnichannel, omnichannel retail, omnichannel fulfillment, in-store pickup

GameStop Brings Mobile Shopping Cart to Brick and Mortar

| Tim Parry

GameStop plans to use Microsoft Azure cloud platform to continue to enhance the in-store mobile engagement of its customers in interactive, informative and entertaining ways. That includes an industry-first – a mobile shopping cart that can be transferred directly to a store POS.

Gap Inc. to Shutter Piperlime Brand

| MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales

| Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.