Brand Loyalty, Trust Keys to Canadian Consumers
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
Must Reads
Can Amazon and RadioShack be a Match Made in Heaven?
Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.
How Personalization Drives Customer Acquisition and Engagement
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
Webrooming and Mobile Showrooming in 2015
The holiday shopping season has settled, but the challenge is far from over for retailers as 2014 comes to a close and new trends in the way customers shop continue to take shape in 2015.
5 Affiliate Marketing Trends for 2015
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
Email Marketing Compliance Outside of the U.S.
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Email Marketing Compliance is Ever Changing
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
Businesses in Africa Under Pressure to Remain Competitive
Businesses in Africa are under increasing pressure in the current economic climate to remain competitive. This is according to Sumesh Rahavendra, Head of Marketing for DHL Express Sub Saharan Africa, who says that as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.
3 New Year’s Resolutions for Retailers
For those retailers looking to grow rapidly in 2015, meeting and exceeding revenue goals should be a deliberate process. Here’s a guide to quickly analyzing and correcting issues related to logistics that can result in an improved operations experience.
3 Steps to Stop Payment Fraud
Why, after 30 years of B2C ecommerce activity, is payment fraud still so prevalent? And more importantly, what can be done to stop it?