Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.
To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…
Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.
The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
FedEx is doing a little holiday shopping of its own: On Monday, FedEx announced it would acquire GENCO, and on Tuesday, it acquired Bongo International. Here’s a look at the acquisitions.
The National Retail Federations reported a 0.6% increase in retail sales for the month of November, they say is aligned with their holiday forecast. See what else The NRF had to say about the holiday shopping season.