David’s Bridal Reaches Brides On the Go – Digitally
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Must Reads
One-to-One Takes On a Whole New Meaning
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
Is Showrooming as Bad as Retailers Think?
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
The Softer Side of Marketing Analytics
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
Why Early Preparation is Key to E-commerce Success This Holiday Season
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.
A 5-step Guide to Winning with Marketplaces
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Isaac Mizrahi and the Omnichannel Experience
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Global Fulfillment and Delivery Involves More Than Retailers May Think
Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.
Living Social: What is Your Social Graph and How is it Used?
Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.
How Alex and Ani Spreads Positive Energy Across Multiple Platforms
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.