Archie’s online boom: Archie McPhee slashes circulation
When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president
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FIRING BACK: Good things could use smaller packages
Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and
FIRING BACK: High-flying emporium
If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High
DATABASE CO-OPS
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
Still no respect
Though many catalogers are producing strong sales and earnings figures, the stock performance of most publicly traded catalog companies continues to lag
The Sharper Image
When you’re selling cutting-edge gadgets like the Emilio Robot, an electronic butler that mixes and serves drinks, your Website should also be cutting
TARGET MARKETING: Expanding your universe
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
SPIN-OFFS: Good Catalog going great guns
Since buying the $30 million-plus Good Catalog Co. last October, Reader’s Digest has been “very pleased” with results, says Jim Steffensen, vice president/general
FIRING BACK: The worst about the best
Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,
Better living through session analysis
Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately