FIRING BACK: Frontgate markets smart
Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog
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Evolution of a brand
It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to
THE NEW FINGERHUT
Right here,” says Will Lansing, president of Fingerhut Cos., “we have the look and feel of the new Fingerhut.” He’s holding up a 1999 Spring Big Book.
3-D reality on the Web
Although 3-D imagery may sound like science fiction, some catalogers, including Lands’ End, Nordstrom, and The Sharper Image, are adding 3-D enhancements
new catalogs
Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially
Marketing your business catalog list
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.
Asian crisis control
The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the
Better ways to pack it in
If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing
BENCHMARK’99
The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names
Fall looking good
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more