Clean up your act

| Paul Miller

In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and

Are SOHOs worth it?

| Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

Compaq, direct

| Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling

listings

| MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

Look, Ma, no losses!

| MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

The retail rush

| Paul Miller

What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the

New book speaks to Hispanics

| MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,

FedEx strike threat postponed

| MCM staff

Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early

Spreading the Web word

| Shannon Oberndorf

Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words