Clean up your act
In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and
News
Are SOHOs worth it?
The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing
listings
NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly
Compaq, direct
Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling
Look, Ma, no losses!
The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued
The retail rush
What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the
New book speaks to Hispanics
Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,
FedEx strike threat postponed
Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early
Spreading the Web word
Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words
Five service superstars
As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major