Catalogers sing UPS blues
Multititle cataloger Knight’s Ltd. has been a United Parcel Service customer for 20 years. But now St. Louis-based Knight’s is considering ending its
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Genesis regroups
Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on
New Lists
Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought
Social Studies School Service
To better enable teachers to order educational products online, Social Studies School Service (SSSS) in July launched a Web catalog offering nearly 15,000
Strategic exchanges
Among the participants in Catalog Age’s 1998 Benchmark Report on Lists and Databases (see July issue), only 20% exchange names with competitors. But list
Firing Back
More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my
The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
Getting past the gatekeeper
One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands
Slash-and save
Victoria’s Secret’s announcement that it was slashing catalog circulation 30% signals a change of strategy for the women’s lingerie and apparel marketer.
Doubts in Dodgeville
After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.