Maintaining a winning team

| Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

Tilley’s action plan

| MCM staff

As befits a cataloger and retailer of “travel and adventure clothing,” Tilley Endurables isn’t content to kick back and let business take care of itself.

New Pig

| Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

Virginia Traditions, Volume 36

| Sophia Burke

From the succulent front cover photo of a platter of meats that “entices my appetite and demands I open the book and look further,” in the words of one

Fingerhut’s first step

| Paul Miller

General merchandise cataloger Fingerhut, which on July 10 bought 19.9% of online florist PC Flowers & Gifts, sees this investment as just the first step

When words aren’t enough

| Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.