Design Toscano goes to Faire

| Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

Backword & Response

| MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

In pursuit of excellence

| MCM staff

Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

Genesis strikes again

| Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from

New Pig, January 1998 Pigalog

| Sherry Chiger

Longtime followers of the Annual Catalog Awards are well aware of New Pig’s dominance of the industrial supplies category. Well, as one judge says, “This

Hanna Andersson, Holiday 1997

| MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

Looking for faster fulfillment

| Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

Designing catalogs

| Sophia Burke

Cynthia Harriman is director of new products and communications of Philadelphia-based Computer Expressions, a manufacturer/wholesaler/cataloger of computer

Harry and David, Christmas 1997

| Sophia Burke

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

The music plays on(line)

| Shannon Oberndorf

Marketing research firm Jupiter Communications predicts that annual online music sales will reach $1.6 billion by 2002. So it’s no wonder that Amazon.com,