Creative Kidstuff, Wishes 1997

| Sophia Burke

The Creative Kidstuff catalog is like a toy chest. The Wishes 1997 edition is not super-organized, stolid, and adult; it’s jam-packed with multicolored

Design Toscano goes to Faire

| Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

Backword & Response

| MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

Genesis strikes again

| Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from

New Pig, January 1998 Pigalog

| Sherry Chiger

Longtime followers of the Annual Catalog Awards are well aware of New Pig’s dominance of the industrial supplies category. Well, as one judge says, “This

Looking for faster fulfillment

| Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

Designing catalogs

| Sophia Burke

Cynthia Harriman is director of new products and communications of Philadelphia-based Computer Expressions, a manufacturer/wholesaler/cataloger of computer

Hanna Andersson, Holiday 1997

| MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

Harry and David, Christmas 1997

| Sophia Burke

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

Bavarian Autosport, 1997-98

| MCM staff

Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The