Cat Merchandise Catalog, Winter ’97
Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible
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Northwest River Supplies, Paddlesports Equipment Guide
‘Boy, this is attention-getting,” says one judge in reference to the cover of the 25th Anniversary edition of the Northwest River Supplies (NRS) Paddlesports
Tech Squared targets Webmasters
Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to
Bavarian Autosport, 1997-98
Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The
Image Club Software Catalog, Nov. ’97
It’s not easy to sell artwork in a print catalog; it’s even harder to sell digital clip art, design image software, and Web marketing creative tools via
Catalyst, 1997 Cycling Guide
As the photo montage on the front cover-a cyclist in a variety of manifestations, from racer to student to someone on a lark-indicates, the 1997 Cycling
Magic Attic Club, Fall 1997
‘I loved this catalog,” exclaims one judge. “It’s a simple, well-presented concept that conveys inclusion, fun, and quality product.”Indeed, the Magic
At Deadline
FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
Black Box Catalog, 1997-1998
How long should you wait for technical support?” asks Black Box on its back cover. This question strikes a nerve, as anyone familiar with manufacturers’
Vendor works of art
Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and