Walter Drake lends a hand

| MCM staff

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise

Firing up TransAmerica

| Paul Miller

Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans

International Insight

| MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

Users remain wary

| Shannon Oberndorf

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

Nabisco shelves gifts book

| MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

Creating the instant impulse to buy

| MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

Cover

| MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum

New Catalogs

| Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

Barbie’s new sibling

| Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed