Word of Mouth Tactics and Strategies to Drive Sales

| MCM staff

You’ll learn how to build an effective word of mouth marketing campaign that you can use to get people talking. We’re going to get specific here: Where to start and how to make it successful. Learn practical, how-to steps you can use the very next day.

Congress Forces USPS To Delay 5-Day Delivery Plan

| Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

Johnson’s Step Down at JCP Not a Surprise

| Erin Lynch

When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.