News
Vitacost.com Catalog Proves to be Healthy
Selling dietary supplements such as vitamins, as well as cosmetics, organic personal care products and health foods in a catalog can be a tall order. But Vitacost.com, which has about 30,000 SKUs from more than 1,600 brands, embraces this task in award-winning style.
L.L. Bean Has a Gift for Winning Catalogs
Combine copy with a strong merchandise mix, effective product photography, and
Jackson & Perkins, Park Seed Filings Reflect the Times
While seed mailers tend to do well in a recession, their ornamental plant counterparts tend to struggle. Which means the timing of George W. Park Seed Co.’s 2007 acquisition of Jackson & Perkins Co. may have put both merchants on a crash course with Chapter 11 bankruptcy.
Email Deliverability 2010: What’s New, What’s True
Deliverability has always been a concern for email marketers
How Black Box Connects With Customers – and MCM Awards Judges
Black Box is the bible for IT professionals, and it never fails to deliver. With its 622-page Network Services 2009 book, Black Box Corp. proves it is the authority in this field and earned a Silver Award in the Computer and High Tech Equipment and Software category.
Spanish Cuisine Scores a Win for La Tienda
The merchandising
Clothing Makes the Catalog for Patrick James
Right from the cover, you get the sense that it