CATHOLIC CO. LAUNCHES SPANISH-LANGUAGE SITE
RELIGIOUS PRODUCTS MAILER The Catholic Co., which has sold online since 2001, has just unveiled a Spanish-language e-commerce site. CompaniaCatolica.com
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Does your brand have spokesproducts?
Most multichannel merchants need to examine their brand stories more deeply especially the stories tucked away within their product lines. This is an
FIVE-DAY MAIL DELIVERY PLAN MOVING FORWARD
FIVE-DAY MAIL DELIVERY IS A STEP CLOSER TO REALITY. The U.S. Postal Service filed a request for an advisory opinion on the five-day mail delivery proposal
Foiling friendly fraud
FRIENDLY FRAUD NOW ACCOUNTS FOR one-third of total fraud losses for merchants that accept online payments, said Bob Botelle, executive vice president,
PRC APPROVES SUMMER SALE 2010
THE POSTAL REGULATORY COMMISSION in April approved the U.S. Postal Service’s plan to conduct a Standard Mail Pricing Initiative (also known as the Summer
Segment your e-mail house file…or else
Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation
CENTRAL RESTAURANT STARTS SCHOOL NUTRITION EQUIPMENT TITLE
IN SUPPORT OF FIRST LADY MICHELLE OBAMA’S LET’S MOVE initiative against childhood obesity, commercial food service equipment and supplies marketer Central
HOME GOODS FILES GET DOWNSIZED
THE HOME PRODUCTS CATALOG MARKET LOST ABOUT 300,000 ACTIVE NAMES in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
PATAGONIA SHIFTS FLY FISHING TITLE ONLINE
OUTDOOR GEAR AND APPAREL MERCHANT Patagonia has replaced its fly fishing print catalog with an online e-catalog. The interactive fly fishing e-catalog
SOUTHERN FULFILLMENT BUYS GIFT BASKETS REMEMBERED
DIRECT-TO-CONSUMER FULFILLMENT provider/food gifts merchant Southern Fulfillment Services is beefing up its roster. The company in April acquired Gift