News
Elfing Himself: Q&A With Office Max’s Bob Thacker
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Fairytale Brownies Finds Followers With Twitter
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Billabong Buys Swell.com
Billabong International has acquired online boardsports catalog and online retailer Swell.com. Terms of the deal, announced Nov. 23, were not disclosed.
Sharpening Your E-Commerce Spend
Catalogers
Green Mountain Coffee Roasters Acquires Timothy’s Coffees of the World
Green Mountain paid $157 million in cash for the coffee brand and wholesale operations of, which had been an affiliate of private equity firm Sun Capital Partners.
Penney Dumps Big Book Catalog
Another big book catalog bites the dust: J.C. Penney announced Nov. 18 it would no longer publish the semiannual big book catalog.
Target Increasing Mobile Offerings for the Holiday
“Mobile devices are integral parts of our guests
Office Depot Launches Holiday Gift Microsite
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.