Captivate Your E-mail Audience with Interactivity
You know which customers and prospects you want to target with your e-mail campaign, and you know when. But sometimes you need to look past the lists and data and look at the message. Here
News
Show Me The Data: Model What Doesn’t Exist
Can you build a model to predict the potential for a product that doesn’t yet exist? Sure
More Merchants Join Catalog Choice
Catalog Choice is Gaining Traction Among Mailers. The online service, which allows consumers to create a list of catalogs from which they want to receive
Catalog Holdings Sells Spiegel Brands
Catalog Holdings, a Portfolio Company of Golden Gate Capital, in September sold Spiegel Brands to an investor group led by Granite Creek Partners. Terms
Mixed Apparel Flattens Out: List universe market snapshot
The Mixed-gender Apparel Universe consisting of buyers of men’s and women’s clothing increased by 11%, or 1.6 million names, in the past year, according
Gap to Gear up a Athleta for Growth
Retailer Gap Just Stepped Up Its Direct Presence. The apparel giant in September bought sports apparel cataloger Athleta from Blue Highways Holdings for
Dreams Acquires Starstruck/Proteam
Licensed Sports Apparel Merchant Dreams has Acquired the assets of cataloger StarStruck/ProTeam. Terms of the transaction were not disclosed, but Dreams
A fool’s errand
Reports show that consumers are increasingly watching television shows on the Internet. Does that mean you can recycle your short-form DRTV spots and
People
Urban Outfitters has appointed James Bidwell to the newly created position of managing director, Anthropologie Europe. Bidwell had been chief executive
DR radio stars can help drive sales
On the surface, it’s hard to think of two more different radio stars than Howard Stern and John Tesh. Stern is a shock jock; Tesh dispenses music and